Learn More About Our Welland, Ontario Eye care Clinic

Founded in 1976 by Dr. Brian Rice, our Welland, Ontario eye care clinic has provided professional eye health testing and vision treatments at the same location since 1989. 

Known for providing state-of-the-art eye care, modern correction methods and the latest in stylish eyeglass frames, the optometrists and support staff at Dr. Brian Rice & Associates provide vision testing and treatments for patients of all ages from newborns to seniors.

Specializing in ocular health and vision exams, Dr. Brian Rice & Associates offers advanced multiple forms of 3D laser analysis of eye disease and no-pressure, professional vision consultations to address all of your questions and concerns regarding treatment. 

We can create contact lenses to perfectly match your prescription. Our onsite edging lab and large selection of designer eyeglasses ensure that your new eyeglasses will be well-constructed and reflect your personal style.

If you or a loved one is experiencing vision problems, we can help. Contact our office to schedule an appointment. New patients are welcome.

Meet the Doctors

Dr. Brian H. Rice

Dr. Brian H. Rice was raised in Welland, Ontario and attended the University of Waterloo Ontario, where he received his Doctorate of Optometry. He enjoys travelling, sailing, scuba diving, vinyl music and other hobbies. His interest in photography has led to a state-of-the-art ocular imaging facility at his office.

Dr. Antonio Carbonara

Dr. Antonio Carbonara grew up in Hamilton, Ontario. He completed his Honours Bachelor of Science (Biology) at McMaster University in 2010. He obtained his Doctor of Optometry Degree in 2014 at the University of Waterloo. Before graduating, Dr. Carbonara spent a term in Detroit, Michigan at John D. Dingle VA Medical Centre, where he gained valuable experience managing ocular diseases such as glaucoma, macular degeneration and diabetic retinopathy.

When he’s not working, Dr. Carbonara enjoys spending time with his family and his hobbies include cooking, travelling and woodworking. Dr. Carbonara welcomes children and adults of all ages and looks forward to serving them and their families in Welland.

Patient Testimonials

Friendly Manner

“Dr. Brian Rice has a friendly manner and is very knowledgeable. He gave me information about an eye injury that happened 40 years ago and I was not aware of. I would recommend him to anyone seeking optometrist services.”

Rick S.

Very Professional

“Dr. Rice and his staff were very professional. My new glasses were available quickly and best of all, I can see!”


Fast Service and Competitive Prices

“Dr. Rice has been amazing thus far. I recently moved to the area and needed a new optometrist and I was able to get in to see him within a week! I needed new glasses and contacts and they took less than a week to come in!! Not only was the service quick, but they are competitively priced. A new pair of finished glasses was less than $300. I am extremely happy that I found an amazing doctor to care for my eyes.”



1‑547 Thorold Rd.

Welland, ON L3C 3W9








Sunday Closed

Monday 09:00 AM - 05:00 PM

Tuesday 09:00 AM - 07:00 PM

Wednesday 09:00 AM - 05:00 PM

Thursday 09:00 AM - 07:00 PM

Friday 09:00 AM - 05:00 PM

Saturday Closed

Service Area

Welland and surrounding areas in the Niagara Peninsula

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